Work

Product, identity, and digital experiences.

Turning an internal AI tool into a product clients would buy.

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Redesigning cohort analysis for researchers and clinicians.

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Bringing a scattered, manual workflow into one system.

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Building a Pakistani-American ice cream brand from the ground up.

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Designing a premium cultural artifact for the Pakistani-American diaspora.

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About

I make digital work with enough structure to be useful and enough character to be remembered.

About me