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Product, identity, and digital experiences.
Turning an internal AI tool into a product clients would buy.
Read the full case studyRedesigning cohort analysis for researchers and clinicians.
Read the full case studyBringing a scattered, manual workflow into one system.
Read the full case studyBuilding a Pakistani-American ice cream brand from the ground up.
Read the full case studyDesigning a premium cultural artifact for the Pakistani-American diaspora.
Read the full case studyAbout
I make digital work with enough structure to be useful and enough character to be remembered.
About me